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The Growing Pop-up Trend

The pop-up store has become a go-to marketing strategy for retailers looking to grow their brands or introduce new products.

Pop-up shops are being developed in a variety of shapes and sizes, as well as locations. They can be found in a traditional brick-and-mortar store (a store within a store), as a standalone kiosk, or even via a motorized vehicle, taking the lead from the food truck craze.

Consumers expect that the pop-up shopping experience will be exclusive and unique, much different from the average brick-and-mortar visit. They look to pop-ups for more specialized shopping – unique services/products, localized assortments, optimal pricing, convenience, and fun.

In addition, reduced costs for inventory, management, and labor make the pop-up model ideal for both large and small businesses. See how we can help you grow your brand, services, or products with a custom, mobile container: